In the early months of 2015, I changed my primary online business model completely. It wasn’t pretty… but there’s a light at the end of the tunnel.
Every one-off product I had was pulled from the shelves. EBooks. Video courses. Even 1-to-1 consulting calls.
All of those materials have been moved to a single recurring membership. There is no way to get them except start that membership.
At first this was tough. While I already had a recurring membership component, it only accounted for about one-third of my income.
There’s a shortcut for everything. A fast way to get what other spent years building.
Welcome to the world of online business. We’re always looking to cut corners.
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