Why You Should Be Using Video Marketing
It’s not hard to find a platform to market through, be it print, social media, online ads or email. But before people will even consider buying your product, you first need to grab their attention – which is no easy task! Video marketing could be the answer you’ve been searching for. As it turns out, the majority of people only have the attention span long enough for a short video and not much more – making video marketing a great way to target your time-poor visitors.
Video is popular
Video media accounts for 50% of all mobile traffic and 64% of all consumer internet traffic. In fact, there is more video content uploaded to the web in one single month than TV has created in the last three decades! People love videos. Why? It’s simple – reading is work. Every time you finish reading a sentence, you have to decide whether to read the next one or not, so if your website is text-heavy, chances are your visitors will get bored. A video is a great way to combat this and get through to your customers.