Pay per click advertising is a part of search engine marketing. With the Pay per click advertising you can come up with your advertisements at the top of the search engines, in the advertising networks, in the content enriched websites and blogs and you’ll pay only when a user clicks on those ads to visit your site from those outstanding sources.
When you opt for the pay per click advertising, your advertisement will appear on the top or on the right side at the sponsored listings areas of the search engines. Now every major search engines are having the search engine marketing program which evolves more traffic to the advertisers. Their strategy is common; the highest bidder gets the top position for a particular keyword. That results more traffic to the site.
Watch video on Youtube: PPC Kit Demo