GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
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By Michalis Michael
In the January 2015 edition of Research World – the ESOMAR monthly magazine – there is an article that I co-authored with Dimitris A. Mavros, the Managing Director of MRB Hellas, the third largest Market Research agency in Greece. The article is about the impact of the digital era on traditional market research agencies; our premise is that if they remain traditional, the impact will not be good!