Search Engine Optimisation (SEO) is a touchy subject because you can invest a lot to get to page one in Google, only to see your efforts thwarted by the next algorithm release. Search Engine Marketing (SEM), generally known as Pay-Per-Click, can often be the most advantageous option because most people who click on ads are ready to be sold to. They’re at the buying stage. Meanwhile, Social Media Marketing (SMM) can reap amazing rewards for your brand, but it can often be a waste of time. That’s just the reality. Talk to us to determine which tools or combination of tools are right for your goals.