Why You Should Be Using Video Marketing It’s not hard to find a platform to market through, be it print, social media, online ads or email. But before people will even consider buying your product, you first need to grab their attention – which is no easy task! Video marketing could be the answer you’ve been searching for. As it turns out, the majority of people only have the attention span long enough for a short video and not much more – making video marketing a great way to target your time-poor visitors.
Video is popular Video media accounts for 50% of all mobile traffic and 64% of all consumer internet traffic. In fact, there is more video content uploaded to the web in one single month than TV has created in the last three decades! People love videos. Why? It’s simple – reading is work. Every time you finish reading a sentence, you have to decide whether to read the next one or not, so if your website is text-heavy, chances are your visitors will get bored. A video is a great way to combat this and get through to your customers.
An accomplished Digital Strategist, Joshua Hale also has extensive experience working as a Freelance Designer, Consultant, andcertifiedSocial Media Manager taught by SO ME Academy. He is extremely organized and loves the challenge that comes with helping small business owners get big business results.
It is of public knowledge that advertisements can be annoying unless relevant or informative; though YouTube have taken it one step further. As everyday consumers of YouTube we know that they have all types of videos – from music and trailers to vlogs and tutorials, any type of video you want, it is likely YouTube will have it.
YouTube is considered to have the strongest influence due to its culture of self-promotion, especially when compared to brand-related and user-generated content across other social platforms e.g. Facebook and Twitter (Fischer, Smith, & Yongjian, 2012).
When asked what the secrets to their success are, owners of high-ranking websites will tell you that hard-core search engine optimization, prolific content creation, and white hat link building techniques are critical. There are even more sustainable tactics, however, that are often overlooked, unused, and simply scoffed at when marketing professionals begin their mass campaigning – tactics that can increase other vital areas while obtaining worthwhile targeted leads. Some of the most undervalued – yet most usable – internet marketing tactics we’ve found to still work wonders are highlighted below.
Which do you prefer, listening to the news on the radio, reading a newspaper or watching TV news?
Millions of people watch TV news because it’s easier than either listening or reading. Listening and reading both require more thought and commitment than television news. This is why video marketing is becoming increasingly popular.
Over 4Bn video clips are watched on YouTube every day. Some of it is entertainment, the internet equivalent of “You’ve been Framed”, but a great deal of it is factual. Informative, educational or marketing focused.
You might even have noticed that video clips are turning up in Google searches these days. Look at these search results for putting tips. There’s always 1 or 2 videos on the first page of the results.
Email is arguably one of the most important marketing tools for any business. So why is it that many small and medium-sized businesses don’t give it the attention it needs to see a positive ROI? You may feel that you don’t have enough time or money to deal with emails but a few inexpensive strategies can help make email marketing a more positive experience. Take the following strategies into consideration to run a successful email marketing campaign for your business.
If we don’t get you on page 1 of Google and other search engines with our SEO Services, you get your money back.
Chicago Internet Marketing is a small website design, development, mobile marketing, social media and SEO consulting agency. Our team will work with you to ensure that you select the most cost-effective solution for your company. We have had over twenty years’ combined experience providing web design, search engine optimization, social media and e-commerce solutions. We help generate ideas for the look and feel of your site. Our small business web design in addition to strong SEO techniques will make a big difference in the number of local leads you get from your target audience.